The Importance of Social Media in Business Internet Marketing

As time goes by, Social Media continues to grow in importance. It has not only become a significant tool to interact with family, friends, and customers but is also a key element that impacts organic search rankings for your business – specifically your hotel. Resorts, hotels, and other accommodation businesses that take advantage of this hot trend are seeing significant benefits in terms of online placement and revenue.


According to Anil Aggarwal, CEO of Milestone Internet Marketing, “The most common question that we get asked in the hospitality industry is why I should be concerned about social media and how will I benefit from social media elements.” And to answer that, Aggarwal explained the importance of social media in business internet marketing


Here are the top reasons why every hotel owners (generally business entrepreneurs) interested in internet marketing should be looking at social media. Thanks to Milestone Blog, these reasons are explained well and in detailed.


  1. Social Media is the fastest growing category of Internet Marketing in terms of attracting new users.  For example, Facebook has more than 500M users (source: Facebook).  It is the next generation of Internet marketing and can drive traffic to your website and blog from different social media channels.
  2. Social Media allows you to establish a relationship with your customer like no other media has previously allowed.  It enables you to establish a 1-1 relationship where you get regular feedback on how your customers are reacting to your marketing messages.
  3. Social Media offers an opportunity for you to establish yourself as an expert in your market.  Use of blogs, Twitter, etc. can help you establish yourself as an expert in your destination.  People like to buy from experts and like to follow experts on their blogs post, tweets, etc.
  4. Rank in Search Engine’s Latest Real Time Search Algorithm – Gain additional exposure and traffic when social conversations rank in real time search on Google, Yahoo, Bing.

Now, that we have made a strong case for why you should be investing in Social Media, the obvious question that pops up is “how should I go about doing social media optimization?” As said by Aggarwal, all the efforts that a hotel puts into social media marketing can be bundled into the following 3 categories: Create, Manage, Monitor.

Remember to saturate the Search Engine Results or SERPs for a brand name. SEO for hotels is a must since major search engines such as Google are moving towards displaying search results from your website and all the major social media and news channels. It is imperative that the hotel has a presence in all these channels to dominate the search engine results page.